Description

• Manage the relationships with internal and external stakeholders, in order to lead the whole process, from data collection up to final presentation and discussion with the client.
• Manage CRM activations on Salesforce Marketing cloud through email, SMS, push and additional activation channels.
• Ideate, design, and implement automations and customer journeys.
• Manage data model on SFMC and create segmentation logics through query.
• Personalize communications through dynamic content and amp script.
• Analyze the performance of CRM campaigns with raw data coming from multiple sources.

• 2+ years of experience in consulting or marketing firms in CRM teams.
• Educated to degree level in Digital Marketing, Engineering Management, Computer engineering or any related fields.
• Solid hands on knowledge of Salesforce Marketing Cloud (knowledge of other CRM tools is a huge plus)
• Proficient in relational databases and skilled in query languages (e.g., SQL).
• Strong knowledge of HTML and CSS, including media queries for responsive design.
• Strong skills in data management, capable of effectively supporting the data analyst with data extraction and performance analysis.
• Knowledge of GDPR-related topics with a focus on data actionability.
• Salesforce platform certification will be considered a plus.
• Fluent in English (written, spoken, and reading).
• Self-motivated, Proactive, goal-oriented and able to work independently and autonomously.
• Experienced in working in challenging matrix environments is a plus.

• Experience in the automotive industry.
• Knowledge and experience in digital media.
• Familiarity with BI and data visualization tools (e.g., Microsoft Power BI or Tableau).